Marketing Magic ... For Assisted Living Facilities
Your marketing challenge has never been more important, or tougher to do: get more new residents inside your assisted living facility. The competition is as fierce as ever, what with your fellow assisted living communities, nursing homes, and the ever-growing popularity of home healthcare options all vying for many of the same residents. It all adds up to being sharper and taking advantage of every opportunity to promote your building's care and services.
I've been paying close attention over the past few years to the ever-changing assisted living scene, and the specific marketing challenges you're faced with. I've spoken with several assisted living executives and staff to get their concerns of what you're up against and how best to portray and position the very unique and special aspects of assisted living care and services ... versus any other kind of healthcare venue. I then went to work, taking my 30+ years of marketing and communications experience to tackle the future of assisted living marketing in 2020 and beyond.
Now what about your own assisted living facility?
Now I'm introducing my breakthrough assisted living marketing program to help your building attract every potential new resident out there in your region and community ...
How Mastering the Skills and Strategies Needed to
I've titled my DVD program "Marketing Magic for Assisted Living Facilities" and if you're familiar at all with the world of magic, you know that magic tricks in and of themselves are quite basic for the most part to do ... the secret however is in the "presentation" because this is what makes a magician great- how he or she presents the magic trick. And so it is with my marketing magic DVD system as the strategies presented have been personally tested, reviewed and re-tested, and are all proven, successful tips and techniques for getting and keeping your beds filled! Best of all, there's no hocus-pocus involved, just winning ideas and direction to make 2020 your best year yet!
The cornerstone of this system is my DVD program: How to Turn Your Facility into a Destination Spot Second to None ... and Get More New Residents. Let me ask: have you ever thought of your assisted living center as a "destination" spot, a place that folks want to go to, or do you look at your building as just another healthcare venue? In this DVD presentation, I use as our model the fabulous Walt Disney World and pinpoint several strategies that this wonderful "destination location" employs which you can turn right around and use for your own benefit to make your assisted living facility a super-attractive caregiving scene. Some of what I cover includes:
In Fact, Why Not Click Below to Watch Some Sample Footage of My Presentation
"There no one working with assisted living facilities today that I trust more for his advice and counsel than Chip Kessler. Out facility has invested in a number of his programs in the past and he never ceases to amaze me
with his uncanny ability to help our staff become better at our jobs. He is a real asset to our profession!"
After watching this DVD, your mind will be raring to go as you'll be filled with any number of ideas and the desire to implement them ... ideas geared towards making your facility the "go-to building" in your region and community!
Plus there's more ...
Presenting DVD#2: "Rehabbing Your Census." In this day and age, those assisted living facilities looking to bring in every potential new resident cannot leave any stone unturned. Have you ever considered the role rehabilitation therapy services can play in making your building much more of an attractive caregiving option? Whether you have, or at this point haven't, you can't afford to miss my exclusive interview presentation with Sheila Capitosti, David Higdon and Cherrie Rowell, all experts in this important and growing field. Here you'll learn:
WARNING: Those assisted living facilities who are not offering or aren't properly promoting rehabilitation therapy services run the risk of being left in the dust in attracting every potential new resident. I can't state it any more clearly than this! That's why I wanted to make a DVD on the benefits of this type of service part of The Marketing Magic program because it's that important for your building's future survival.
Special Added Attraction: With my "Marketing Magic" system, you also receive a copy of my booklet 101 Ways to Get People to Visit Your Assisted Living Facility. As we're talking about your building becoming a destination spot, this handy reference guide's chock-full of ideas and initiatives to get folks onto your grounds and through your doors ... well before the idea of needing some sort of caregiving option is necessary. This way, people in your region and community become familiar and feel comfortable with your facility and your staff in a non-threatening relaxed fashion. This booklet is the perfect compliment to my DVD in this package and will spur you onto action and also trigger some additional ideas of your own. Quite frankly I could sell this booklet for $59.95 on its own and it'd be worth every penny because of the new faces it'll bring into your building. However, I'm pleased to make it part of this total program!
Extra Super-Special Audio CD- It was my pleasure several years ago to become familiar with and meet Dan Kennedy. He is without-a-doubt this nation's (and the world's for that matter) #1 marketing authority ... and I don't use this term loosely. Mr. Kennedy's the author of over a dozen books on marketing (two of which I'm proud to have co-authored with him) and has personally developed more strategic marketing programs for businesses-at-large than any single person living. For several years, Dan toured the nation as one of the featured speakers on a very successful business, motivational and marketing national seminar series. Among the distinguished ladies and gentlemen who were Kennedy's co-speakers were former Presidents Ronald Reagan, Bill Clinton and George H.W. Bush, former British Prime Minister Margaret Thatcher, business superstars Donald Trump and Debbi Fields (founder of Mrs. Fields Cookies), historic military figures General Norman Schwarzkopf and General Colin Powell, giants from the entertainment world such as Larry King and the late Christopher Reeve, and leading figures from the sports world like Superbowl winning coach Jimmy Johnson and World Series champion manager Tommy Lasorda.
Dan Kennedy's responsible for helping more businesses and companies become successful than any single marketing consultant walking the earth! In fact, if you wanted to have him work on your assisted living's marketing
efforts, you can engage Dan's services at the price tag of $18,000 per consulting day ... I kid you not!
"Dan Kennedy's strategies have transformed my business in phenomenal ways. I've learned to take back control of my life, make better and more productive use of my time, and build an ‘iron cage' around my best
clients through newsletters and other tools. Anytime Dan Kennedy speaks; I listen."
I cannot emphasize enough the value this CD brings! Dan Kennedy can turn good marketers into great ones. Why not join those from around the world that have benefited from his guidance and direction, and best of all you don't pay $18,000 for his time, or even $1,800 or $800.00 for that matter, because this audio CD is part of this package.
Who Else Wants to Take the Next Step and Become
There has never been anything like The Marketing Magic System available to the assisted living profession before! With its wealth of information and direction, you can't help becoming a more seasoned and savvy marketer of your building's care and services ... and help fill your beds in the process!
This package (Two DVDs, Booklet, and Dan Kennedy's audio CD) is usually available at $349.95 and quite frankly is worth much more than this listed value! However for a very limited time we are discounting your investment $100.00 and making The Marketing Magic program available at $249.95 ... and you'll receive a full 30 days to review the material to make sure it's right for you. If not satisfied, then please return it and receive a cheerful refund. What could be fairer!
Plus when you respond you'll receive the following three free bonus gifts:
Join eldercare law attorney Julie Steinbacher with me Chip Kessler as we peel back the curtain on this lucrative referral source which can help push your census to new heights ... and receive key information that your competition doesn't have! This audio CD could easily be sold as its own separate program for $99.95 however it's yours as part of The Marketing Magic System.
In all that's $142.90 in free bonus gifts with your investment.
A SPECIAL MESSAGE FROM CHIP KESSLER: If you've hung with me this far, I have to think I've at least peaked your interest and curiosity about what The Marketing Magic System can do for your assisted living facility. Fair enough, however it's not only your interest I'm after, it's bringing you more new residents!
Ask yourself this question: what if you bypass this very special opportunity, and miss out on getting the one or two or six or seven or ten fabulous ideas that mean added residents coming to stay with you? As you wander down your halls and look in various resident's rooms or suites and see empty beds, how are you going to feel knowing that receiving The Marketing Magic System would've made a difference ...and you didn't act when you could've to get this program at limited time savings of $100.00 plus our package of free bonus offerings that go with it. To be frank, this discounted investment isn't going to last very long because the value of what you're receiving for only $249.95 (along with the bonus gifts) doesn't make economic sense, so it's being done with a very short window of opportunity. Failing to act in a prudent fashion and coming back to this page, even in the near future, could very well see your investment at it's normal $349.95 plus $25.00 for shipping and handling along with the option to get the Julie Steinbacher CD program for an additional $99.95, and Dan Kennedy's and my book at $17.95 for a grand total of $492.95. Accordingly the choice is yours: invest $249.95 for this package (plus have a full 30 days to review it and if not satisfied return it for a cheerful refund) or pay $492.95 (if not more because the Dan Kennedy CD is worth hundreds of dollars alone) in the very near future.
In closing, life is full of choices ... and regrets over actions we should've taken and did not. It's one of these occasions now for you.
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