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"Making Them Believe" Chip Kessler's Marketing/Census Building
and Customer Service Consultation Program

"Who else wants to get and keep all of their beds filled, and deliver the very best customer service to their residents and families?

The Nation's #1 Assisted Living Customer Service and marketing authority is ready to go to work for your facility! Over the last several years, Chip Kessler has created and developed more successful customer service and census building strategies for assisted living communities than anyone in the nation! His DVD, audio CD, and study guide presentations have been welcome additions in buildings from Maine to Hawaii and Alaska to Florida. Publications such as McKnight's Long-Term Care News and Provider Magazine have sought his expert opinion for feature stories on census building, and resident/family satisfaction; his monthly column in the LTC Professional is must reading; and he's spoken at state healthcare association seminars.

Now, you can bring America's leading census building/marketing & customer service specialist to your assisted living community, and enjoy the benefits only Chip can bring. Open to only to a select few facilities, Extended Care Products, Inc. is proud to announce limited Gold Membership in "The Making Them Believe" Chip Kessler Facility Consultant Program.

Available on a very exclusive basis, Chip Kessler is ready on-call to help your building:

  • Discover revolutionary, dynamic strategies to attract every potential new resident and family to your facility
  • Receive pinpoint guidance that gets your building attention and keeps you in the minds of families and residents so you are the hands-down choice among your competition (including the increasing threat to your census of home healthcare services being strongly pushed these days by federal and state government)
  • Gain valuable tips and techniques that place your facility in the forefront of key referral partners such as local physicians, hospital discharge planners, and other critical sources to bring you more new residents
  • Get step-by-step direction to make your staff's customer service skills something your residents and families brag about to others, helping to boost your reputation and produce even more new residents
  • Learn how to pay even greater attention to detail that makes the difference between okay customer service and great customer service
  • Become the model facility that your competition envies and only wishes they could be like (only they can't because they don't have your secret weapon: Chip Kessler)
  • And much, much more!

Are these the kinds of things which can place your facility on the fast-track to success? Especially today when increased competition from home healthcare agencies and other assisted living communities in your region makes it tougher and tougher to get new residents. This is why your building's marketing and customer service skills must be outstanding … nothing less will do!

"Our facility has greatly benefited from Chip's advice and direction. He's helped us to become more focused on our customer service and interaction with our residents and families, and the results are closer relationships, less misunderstandings, and more harmony within our staff. Plus his approach to marketing has resulted in us having a waiting list for the first time in years!"
Jeffrey Scott, Administrator, Sweetwater Nursing Center, Sweetwater, TN

Gold Membership in "The Making Them Believe" Chip Kessler Consultation Program gives you the following:

  • The Making Them Believe Action Newsletter filled with marketing/census building and customer service tips, techniques and strategies delivered exclusively to your facility each month.
  • The monthly companion "Hot-Sheet" where Chip personally comments on a specific marketing and/or customer service topic of interest in the assisted living profession (it may be a why you shouldn't do this, or a how you can use a particular something to get tremendous results). In other words, this is news you can really use to make your building more successful!
  • A monthly audio CD where Chip interviews a top marketing/census building or customer service personality in the nation (plus from time-to-time a leading expert in assisted living risk management offering valuable insights on how to best avoid potential lawsuits- this alone will save your facility thousands if not millions of dollars).

Plus two very special bonuses with your membership:

  • Direct E-mail access to Chip to send him any of your advertising/marketing pieces for a personal review anytime you wish. (Mr. Kessler normally charges $100.00 for 30 minutes of his time for such reviews and consultations however this is yours as part of your membership)
  • A special toll-free telephone number that gives you exclusive access to Chip Kessler. Here you may call Chip to discuss any customer service and/or census building challenges you're facing. (again, Mr. Kessler's rate is $100.00 per 30 minute consultations but this is also included with your membership)

Up until now, your facility's price tag for an hour of Mr. Kessler's time was $200.00 (in addition he charged $1250.00 per day for his services to revamp a building's marketing program as well as spend time with staff on their customer service skills).

However for a very limited time your Gold Member investment is only $139.95 per month for Chip's services including:

  • Chip's "Making them Believe Monthly Newsletter
  • Chip's Monthly Companion Hot Sheet
  • Chip's Monthly Audio CD featuring interviews, tips, and techniques with the nation's leading marketing, customer service, and risk management experts
  • Chip's E-mail Address to Send Him Your Marketing/Advertising Pieces for His Personal Review
  • Chip's Toll-free Telephone Number to Discuss Any Key Customer Service and/or Marketing Challenge/Questions You May Have on a One-on-One Basis

"Chip just a brief e-mail to thank you for making our assisted living center the talk of the town! Your one strategy on getting us on local television brought three new residents in a single day and five for the week! Plus your ideas on implementing an atmosphere based on the PRIDE Factor have made our customer service better than ever!"
Jean Glisson, R.N., Director of Nursing, Christian Care Center of Kuttawa, Kuttawa, KY

As the saying goes, "you snooze; you lose!"

FAST-ACTION BENEFIT #1: "EXCLUSIVITY"- Because bringing Mr. Kessler on board will give your assisted living community a major competitive advantage over your competition, The Making Them Believe Consultation program is available to only one assisted living community per region. That's it, just one facility! After all, what good does it do your caregiving center if the other buildings in your region and community are also getting Chip's help? Accordingly, you tell us what geographic zip codes you want as your protected territory and any other assisted living communities in these areas are shut out!

  • FYI: if you fail let us know you're interested in using Chip's services in a timely fashion, we'll turn you down if another assisted living community in your region has already signed-up … it's already occurred so don't let this unfortunate situation happen to you!

FAST-ACTION BENEFIT #2: "LIMITED ENROLLMENT OPPORTUNITY"- Because there are only so many hours in a day, Mr. Kessler has put a cap on how many assisted living communities he can take on as consulting clients. This is so he can give your building the attention it deserves. The number of new clients has been set at 50. Coupled with the fact that this consulting service is exclusively offered to only one building per region, and because there's a cap on only 50 clients …plus there's approximately 22,000 nursing homes and assisted living communities nationwide which are eligible for Chip Kessler's services, it's essential that you act now!

Make an investment today in the future health and financial well-being of your assisted living community. Don't delay and run the risk of being told that another facility has already locked up your local area!

"Hi, this is Chip Kessler. One thing I've discovered in working with my assisted living clients is that to a building, they are not afraid to take action! That's the key word here ‘action!' I know I can make a positive difference for your building and its staff because I've done it over and over again. That's not me bragging; it's just based on the results I've delivered and will get for you! You have nothing to lose but your empty beds and you'll gain a solid-gold reputation for fabulous customer service in the caregiving setting second to none!"

Act now because through the end of the month, as a special bonus, you'll also get a copy of Chip's book (written with marketing legend Dan S. Kennedy) Making Them Believe with your membership. The presentation offers a step-by-step marketing blueprint for success as it examines the promotional skills of one of our nation's most innovative marketers Dr. J.R. Brinkley. It's a $19.95 value and is yours with our compliments!



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