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Marketing Magic ... For Assisted Living Facilities

Your marketing challenge has never been more important, or tougher to do: get more new residents inside your assisted living facility.  The competition is as fierce as ever, what with your fellow assisted living communities, nursing homes, and the ever-growing popularity of home healthcare options all vying for many of the same residents.  It all adds up to being sharper and taking advantage of every opportunity to promote your building's care and services.

I've been paying close attention over the past few years to the ever-changing assisted living scene, and the specific marketing challenges you're faced with.  I've spoken with several assisted living executives and staff to get their concerns of what you're up against and how best to portray and position the very unique and special aspects of assisted living care and services ... versus any other kind of healthcare venue.  I then went to work, taking my 30+ years of marketing and communications experience to tackle the future of assisted living marketing in 2017 and beyond.

Now what about your own assisted living facility? 


My name is Chip Kessler, and during the last 15 years I've created several staff training and development programs for the assisted living sector focusing on customer service, risk management, and even one on the strategies needed to obtain free positive publicity in your local media for assisted living centers.   I'm also the author of two books on marketing: Making Them Believe (Morgan-James Publishing) and The No B.S. Guide to Marketing to Leading-Edge Seniors and Baby Boomers (Entrepreneur Press), and I've conducted facility marketing seminars as well.

Now I'm introducing my breakthrough assisted living marketing program to help your building attract every potential new resident out there in your region and community ...

How Mastering the Skills and Strategies Needed to
Successfully Market Your Assisted Living Facility are
Much Easter Than You Think

I've titled my DVD program "Marketing Magic for Assisted Living Facilities" and if you're familiar at all with the world of magic, you know that magic tricks in and of themselves are quite basic for the most part to do ... the secret however is in the "presentation" because this is what makes a magician great- how he or she presents the magic trick.  And so it is with my marketing magic DVD system as the strategies presented have been personally tested, reviewed and re-tested, and are all proven, successful tips and techniques for getting and keeping your beds filled!  Best of all, there's no hocus-pocus involved, just winning ideas and direction to make 2017 your best year yet!

The cornerstone of this system is my DVD program: How to Turn Your Facility into a Destination Spot Second to None ... and Get More New Residents.  Let me ask: have you ever thought of your assisted living center as a "destination" spot, a place that folks want to go to, or do you look at your building as just another healthcare venue?  In this DVD presentation, I use as our model the fabulous Walt Disney World and pinpoint several strategies that this wonderful "destination location" employs which you can turn right around and use for your own benefit to make your assisted living facility a super-attractive caregiving scene.  Some of what I cover includes:

  • The Powerful Secrets that Makes Walt Disney World so Appealing to People and How Your Assisted Living Facility Can Tap into This Very Same Magnetic Formula to Get More New Residents
  • Easy-to-Do Steps You Can Immediately Begin Taking Which Will Set Your Assisted Living Facility Apart From All of Your Competition (fellow assisted living centers, nursing homes, even home healthcare choices)
  • Strategies for Forging Even Closer Relationships with Key Referral Sources Like Local Hospital Discharge Planners and Physicians, etc.
  • How to Take Advantage of Any Number of Free Advertising and Marketing Opportunities in Your Local Media (Newspapers/Print & On-Line, Radio and Television)
  • And Much More!

In Fact, Why Not Click Below to Watch Some Sample Footage of My Presentation


"There no one working with assisted living facilities today that I trust more for his advice and counsel than Chip Kessler.  Out facility has invested in a number of his programs in the past and he never ceases to amaze me with his uncanny ability to help our staff become better at our jobs.  He is a real asset to our profession!"
John McCormick, Executive Director, Brighter Light Care Center, Trinidad, CO

After watching this DVD, your mind will be raring to go as you'll be filled with any number of ideas and the desire to implement them ... ideas geared towards making your facility the "go-to building" in your region and community!

Plus there's more ...

Presenting DVD#2: "Rehabbing Your Census."  In this day and age, those assisted living facilities looking to bring in every potential new resident cannot leave any stone unturned.  Have you ever considered the role rehabilitation therapy services can play in making your building much more of an attractive caregiving option?  Whether you have, or at this point haven't, you can't afford to miss my exclusive interview presentation with Sheila Capitosti, David Higdon and Cherrie Rowell, all experts in this important and growing field.   Here you'll learn:

  • The Important Role Rehab Therapy Services Plays in Making an Assisted Living Facility a Much More Appealing Option Versus Other Assisted Living Communities (which don't offer these services), Nursing Homes and of course Home Healthcare Choices
  • How To Properly Promote and Market Rehab Therapy Services to Key Referral Partners as well as Your Region's General Population
  • The Expanding Role of Accountable Care Organizations (in this time of Obamacare and The Affordable Care Act) and How Rehab Therapy Plays an Important Function in the Changing Healthcare Landscape- This is must viewing for all assisted living communities to be best prepared for the future!
  • Tips for Beginning to Provide Rehabilitation Therapy Services- if Your Building Doesn't Yet Provide This
  •  And Much More!

WARNING: Those assisted living facilities who are not offering or aren't properly promoting rehabilitation therapy services run the risk of being left in the dust in attracting every potential new resident.  I can't state it any more clearly than this!  That's why I wanted to make a DVD on the benefits of this type of service part of The Marketing Magic program because it's that important for your building's future survival.

Special Added Attraction: With my "Marketing Magic" system, you also receive a copy of my booklet 101 Ways to Get People to Visit Your Assisted Living Facility.  As we're talking about your building becoming a destination spot, this handy reference guide's chock-full of ideas and initiatives to get folks onto your grounds and through your doors ... well before the idea of needing some sort of caregiving option is necessary.  This way, people in your region and community become familiar and feel comfortable with your facility and your staff in a non-threatening relaxed fashion.  This booklet is the perfect compliment to my DVD in this package and will spur you onto action and also trigger some additional ideas of your own.  Quite frankly I could sell this booklet for $59.95 on its own and it'd be worth every penny because of the new faces it'll bring into your building.  However, I'm pleased to make it part of this total program!

Extra Super-Special Audio CD- It was my pleasure several years ago to become familiar with and meet Dan Kennedy.  He is without-a-doubt this nation's (and the world's for that matter) #1 marketing authority ... and I don't use this term loosely.  Mr. Kennedy's the author of over a dozen books on marketing (two of which I'm proud to have co-authored with him) and has personally developed more strategic marketing programs for businesses-at-large than any single person living.  For several years, Dan toured the nation as one of the featured speakers on a very successful business, motivational and marketing national seminar series.  Among the distinguished ladies and gentlemen who were Kennedy's co-speakers were former Presidents Ronald Reagan, Bill Clinton and George H.W. Bush, former British Prime Minister Margaret Thatcher, business superstars Donald Trump and Debbi Fields (founder of Mrs. Fields Cookies), historic military figures General Norman Schwarzkopf and General Colin Powell, giants from the entertainment world such as Larry King and the late Christopher Reeve, and leading figures from the sports world like Superbowl winning coach Jimmy Johnson and  World Series champion manager Tommy Lasorda. 

Dan Kennedy's responsible for helping more businesses and companies become successful than any single marketing consultant walking the earth!   In fact, if you wanted to have him work on your assisted living's marketing efforts, you can engage Dan's services at the price tag of $18,000 per consulting day ... I kid you not!   
However you won't have to pay this fee, nor anything close because for the first time, Mr. Kennedy brings his marketing expertise to the assisted living environment in our CD program, Dan Kennedy: The Marketing Master At-Large. Among these topics we discuss in this far ranging interview are:

  • The Role Trust Plays (with the public) In Marketing Your Assisted Living Facility's Care and Services to Get More New Residents
  • How to Successfully Market What You Have to Offer to Baby Boomers and Seniors (the very subject of Dan's and my latest marketing book)
  • The Most Effective Means to Use Testimonials From Satisfied Residents and Families in Your Marketing
  • Why at the Very Core, Successfully Marketing Your Assisted Living Facility is No Different Than the Marketing Principles any Thriving Business Employs
  • And Much More!

"Dan Kennedy's strategies have transformed my business in phenomenal ways.  I've learned to take back control of my life, make better and more productive use of my time, and build an ‘iron cage' around my best clients through newsletters and other tools.  Anytime Dan Kennedy speaks; I listen." 
Christi Dennard, Tyler, TX

I cannot emphasize enough the value this CD brings!   Dan Kennedy can turn good marketers into great ones.  Why not join those from around the world that have benefited from his guidance and direction, and best of all you don't pay $18,000 for his time, or even $1,800 or $800.00 for that matter, because this audio CD is part of this package.

Who Else Wants to Take the Next Step and Become
The Marketing Star He or She's Meant to Be
(and help your assisted living facility in the process)

There has never been anything like The Marketing Magic System available to the assisted living profession before!  With its wealth of information and direction, you can't help becoming a more seasoned and savvy marketer of your building's care and services ... and help fill your beds in the process!

This package (Two DVDs, Booklet, and Dan Kennedy's audio CD) is usually available at $349.95 and quite frankly is worth much more than this listed value!  However for a very limited time we are discounting your investment $100.00 and making The Marketing Magic program available at $249.95 ... and you'll receive a full 30 days to review the material to make sure it's right for you.  If not satisfied, then please return it and receive a cheerful refund.  What could be fairer!

Plus when you respond you'll receive the following three free bonus gifts:

  • Free Bonus Gift #1: We pay your shipping and handling expenses, an additional savings of $25.00
  • Free Bonus Gift #2: The audio CD: "Your New Best Friend: How Eldercare Attorneys Can Help Drive More New Residents to Your Building."  What if I told you about a mostly untapped resource for getting more referrals for your facility, would you be interested?  I invite you to join me as I speak with nationally known eldercare law attorney Julie Steinbacher (who happens to be a former healthcare social worker) as we explore this often underdeveloped opportunity for getting more new residents through your doors.  As you may know, eldercare law attorneys work closely with individuals and families in a number of areas, chief among them is helping to counsel on caregiving decisions for those people in need.  Sound like an opportunity to further promote what your assisted living center has to offer?  In this program, you'll discover:
  • Why eldercare law attorneys have so much influence in guiding individuals and families in their healthcare options and decisions
  • How it's in your best interest to develop and maintain strong relationships with eldercare law attorneys, and tips for achieving this goal
  • What kind of information eldercare law attorneys need to get from you and your facility to properly promote your care and services
  • A surprising truth as to why most people don't know the difference between an assisted living facility and a nursing home, and why you need to change this fact to get more new residents
  • And much more! 

Join eldercare law attorney Julie Steinbacher with me Chip Kessler as we peel back the curtain on this lucrative referral source which can help push your census to new heights ... and receive key information that your competition doesn't have!   This audio CD could easily be sold as its own separate program for $99.95 however it's yours as part of The Marketing Magic System.

  • Free Bonus Gift #3: I earlier referenced Dan Kennedy's and my brand new book The No B.S. Guide to Marketing to Leading-Edge Seniors and Baby Boomers, which is available at leading booksellers nationwide such as Barnes and Noble, Books-a-Million, and Amazon.com.  However I want to send you a copy of this book (which includes my detailed chapter on marketing healthcare facilities just like yours).  This book retails for $17.95 however you won't be paying this (as much as Dan and I would like you to) because I'm going to include a copy with my compliments when you receive The Marketing Magic System. 

In all that's $142.90 in free bonus gifts with your investment.

A SPECIAL MESSAGE FROM CHIP KESSLER: If you've hung with me this far, I have to think I've at least peaked your interest and curiosity about what The Marketing Magic System can do for your assisted living facility.  Fair enough, however it's not only your interest I'm after, it's bringing you more new residents! 

Ask yourself this question: what if you bypass this very special opportunity, and miss out on getting the one or two or six or seven or ten fabulous ideas that mean added residents coming to stay with you?  As you wander down your halls and look in various resident's rooms or suites and see empty beds, how are you going to feel knowing that receiving The Marketing Magic System would've made a difference ...and you didn't act when you could've to get this program at limited time savings of $100.00 plus our package of free bonus offerings that go with it.  To be frank, this discounted investment isn't going to last very long because the value of what you're receiving for only $249.95 (along with the bonus gifts) doesn't make economic sense, so it's being done with a very short window of opportunity.  Failing to act in a prudent fashion and coming back to this page, even in the near future, could very well see your investment at it's normal $349.95 plus $25.00 for shipping and handling along with the option to get the Julie Steinbacher CD program for an additional $99.95, and Dan Kennedy's and my book at $17.95 for a grand total of $492.95.  Accordingly the choice is yours: invest $249.95 for this package (plus have a full 30 days to review it and if not satisfied return it for a cheerful refund) or pay $492.95 (if not more because the Dan Kennedy CD is worth hundreds of dollars alone) in the very near future.  

In closing, life is full of choices ... and regrets over actions we should've taken and did not.  It's one of these occasions now for you.

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